I came across a great example of a strategic plan that has been written for a broad and varied audience, including the public / the community. Its Norfolk’s Children and Young People’s Plan.
There is a clear and consistent structure around outcomes and priorities. It paints a picture of ‘look and feel’ in the future – e.g. ‘we want children to be excited, curious, engaged and ready for school’. It uses colour, language and symbols well. Its brought to life with examples of innovative practice and case studies.