I was having a conversation with my 12-year-old daughter this evening. She has a reasonable idea about what I do for a living and she was asking me about a particular job with a client whose brands she can relate to, because they taste nice. I was telling her a little about some of the changes we’re helping the client to make so that it can be more responsive to customer demand (though that probably isn’t exactly how I put it).
And she observed, ‘the trouble is that in some places they make up rules and they never change them, even though they don’t work any more and nobody can remember why they started doing things that way. If you can make them change the rules they can change everything.’ And I felt rather proud and said ‘that, my darling, is absolutely spot on’.
