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Responding to the CSR – 3 Enable the customer

In the current climate councils are faced with the challenge of cutting cost but do want to default to cutting levels of service.

But is the process of enabling the community to do more for itself just a polite way of dressing up a service cut. At Ignite we would argue not – what is important is using the scarce resources of the council to deliver outcomes for the community.

Building the capacity of the community also needs to go hand in hand with the sensible management of expectations of what the council will do and what the community – and individuals within it – need to take responsibility for. Read on →

Responding to the CSR: 2. Engage/Engage/Engage

Eric Pickles was recently heard saying that it is all about localisation/localisation/localisation, but not necessarily in that order. Whatever your view of localisation his point was well made.

So it is with managing change.  Engage/Engage/Engage, but not necessarily in that order.

Anyone who has attempted to manage change that does not have the support of the organisation knows that it is like pushing jelly uphill.  You can’t keep it all together and any progress seems to slip through your fingers. Read on →

What skills do you need in your IT team?

We’ve previously written about the emergence of the technology function from the back office and how IT teams are increasingly playing their rightful role in leading and enabling new business models.  Clearly, the role of the technology function must have implications for ways of working, skills and performance measures.  But is the core capability so different, whether you are looking for process efficiencies or leading the transformation to updated or new and innovative business models?

Read on →

Involving customers in your future – help or hindrance?

“Actively engaging customers in a meaningful and creative way to inform the future direction of an organization is a powerful tactic.”

There is no doubting the changing nature of the relationship between customer and supplier. Modern technology, globalisation and changing lifestyles are all reasons why an organisation needs to respond to a new breed of confident and empowered customer.

But how far should this impact spread? There is a myriad of examples of organisations that have gone to extraordinary lengths to get closer to their customers. In terms of engaging them to help develop innovative new products or services, successes at Lego are often cited as a compelling argument for finding ways to tap into the creativity and insight of existing customers. BMW has found a way to collect the views and opinions of car enthusiasts and is using these to inform future commercial activities. Computer gaming giants have for many years benefited from being able to co-create products with computer-savvy youths.

So what have the most forward thinking organisations suggested are the key things to get right when engaging customers in informing the development of future products & services?

Read on →

Posted September 27, 2010 by Ignite_Sparks. Comments (0).
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Promoting your innovation track record

Kent County Council ran a year of innovation in 07-08. They have published 3 catalogues of innovation, i.e. innovative initiatives. They have also created three innovation films showcasing their innovation in different areas.

One of their most intriguing innovations is Activmobs, where small groups of residents get some support to carry out regular physical activity in less formal settngs than, e.g. gym classes. There are now 30 mobs ranging from working on allotments to singing. May make a good insight around community empowerment and/or co-creation.

Posted September 11, 2008 by Ignite_Sparks. Comments (1).
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